Alistair Brownlee, a renowned figure in the world of triathlon, has voiced his concerns regarding the impact of the current Strava phenomenon on elite athletes. At 36 years old and a two-time gold medalist from the Olympics, his perspective is rooted in an era vastly different from today’s athlete’s environment. Brownlee made his Olympic debut during the Beijing 2008 Games, in a time before the proliferation of social media and fitness tracking applications. Back then, he didn’t even have GPS to monitor his training sessions, let alone the ability to peruse real-time updates of competitors’ performances on his smartphone.
With the advent of platforms like Strava, which allows athletes to upload and share their training metrics and accomplishments, there’s a burgeoning trend of unhealthy comparisons proliferating among athletes. Brownlee notes that these constant visible comparisons can lead elite competitors astray, diverting their focus from their own rigorous training programs to obsessively comparing themselves with others. Throughout his career, Brownlee has emphasized the importance of concentrating on personal objectives and internal benchmarks rather than being distracted by the achievements of fellow athletes.
As Brownlee prepares for the upcoming Dubai T100 Triathlon World Championship Final, he encourages his peers to adopt a similar mindset. “It’s the oldest cliché in sport, isn’t it? You need to control the controllables,” he states, effectively summing up his philosophy towards competition. He acknowledges that with his long tenure in the sport, he has witnessed a significant shift in how athletes interact with each other through social media outlets. The immediate visibility of competitors’ training sessions means that athletes are increasingly influenced by external standards, resulting in a distracted focus and often detrimental comparisons.
Reflecting on the challenges posed by these changes, Brownlee recalls a simpler time when athletes could train without constant updates about what peers were accomplishing. In that era, the absence of GPS technology and social media meant that training was an intrinsically personal journey, devoid of the social pressures experienced by today’s athletes. This internal focus has been a cornerstone of his extraordinary success and competitive longevity, enabling him to navigate the ups and downs of his illustrious career.
Currently participating in the T100 Triathlon World Tour, Brownlee is part of an elite cadre of athletes aiming to elevate the sport of triathlon and broaden its appeal to a wider audience. However, his journey throughout this inaugural season has not been without challenges, including two Did Not Finishes (DNFs) attributed to health and injury woes. As he finds himself in 11th place in the overall T100 standings, his excitement for the forthcoming Dubai T100 Grand Final only grows, showcasing his resilience and determination to finish strong.
In his reflections on the T100 series, Brownlee hopes to inspire a new generation of athletes. He envisions a post-competitive career dedicated to encouraging individuals to engage in active lifestyles and embrace sport as a means of fostering community and personal well-being. The T100 series epitomizes this ambition, not only presenting opportunities for pro-level competitions but also crafting a platform for amateur athletes to challenge themselves.
The inaugural Dubai T100 Triathlon World Championship Final, which will determine the first-ever T100 World Champions, is set to unfold on the weekend of November 16-17. The women’s race will be broadcast live and exclusively on Webpressnews in the UK, commencing at 1:15 PM on Saturday, followed by the men’s event on Sunday at the same times. Additionally, fans can enjoy the races for free via PTO+.
In conclusion, Alistair Brownlee’s perspective sheds light on the evolving landscape of competitive sports, emphasizing the importance of maintaining focus on personal goals amidst external distractions. As he prepares for the final competition of the T100 series, his commitment to inspiring others remains unwavering, highlighting the potential of triathlon to motivate and unite communities through sport.









