In a remarkable twist of fate, Margret Chola, an 80-something grandmother from rural Zambia, has shot to fame as an unexpected fashion icon. Known as “Legendary Glamma,” Chola has captivated over 225,000 followers on Instagram with her vibrant and daring style, which she showcases through a series of photographs taken during a fun-filled project with her granddaughter, Diana Kaumba.
Ms. Chola’s journey into the world of fashion began when her stylist granddaughter, who resides in New York City, invited her to participate in a unique photo series called the Granny Series. Launched in 2023, this fortnightly endeavor came to life during a visit when Kaumba was reflecting on the legacy of her late father—a man who always dressed impeccably and inspired her passion for fashion.
The exchange between grandmother and granddaughter proved to be transformative. Inspired by her granddaughter’s offer, Ms. Chola enthusiastically agreed to don the carefully curated outfits that Kaumba had brought along. “I wasn’t doing anything at the time, so I just said: ‘OK. If that’s what you want to do, let’s do it – why not?'” she recalled. This fun experimentation quickly blossomed into a sensation as audiences around the globe resonated with the joyful images showcasing Chola’s exuberant personality against the backdrop of rural Zambia, specifically the village of 10 Miles, just north of Lusaka.
Photographs in the series reveal Ms. Chola clad in an eclectic mix of high-fashion attire—each look thoughtfully styled to reflect her vibrant spirit. From a silver pantsuit to a green American football jersey paired with a layered frilly red dress—each ensemble celebrates a maximalist-chic aesthetic rich with colors, textures, and bold accessories such as oversized sunglasses and intricate jewelry.
The Granny Series has not only bridged a generational gap but also highlighted Ms. Chola’s life experiences. Born into modest means, she had limited schooling, leaving at a young age, and faced societal norms that dictated her early marriage. Her journey through life’s trials, including her eventual escape from a challenging marriage, has shaped her resilience. “I didn’t know I could make such an impact at this age,” she exclaimed, reflecting on her new role as a style influencer.
Kaumba’s passion has illuminated stories from her grandmother’s past, allowing them to bond over the shared experience of creativity. The duo’s fashion escapades carry personal touches, such as using props that define their life—like a cherished radio Ms. Chola carries every day and the traditional “ibende,” a wooden stick that signifies her connection to agricultural traditions.
This project has had a ripple effect beyond their immediate family. Inspired by the duo’s playful spirit, other grandchildren have sought Kaumba’s styling services for their own grandmothers, demonstrating a newfound appreciation for the older generation’s vibrancy and contributions. The Granny Series promotes a message of recognition, encouraging society not to overlook the potential and wisdom of older individuals. It challenges the perception of aging in contemporary culture, affirming the belief that creativity knows no age limits.
Amidst the charm of her newfound fame, Ms. Chola expresses gratitude, finding excitement in waking up every day with purpose, knowing the world enjoys seeing her joy. The stunning visuals and bubbly persona not only take center stage in the digital realm but also serve as a vivid reminder of the rich tapestry of life experiences woven through generations. Overall, the story of Margret Chola is a heartening example of how love, creativity, and familial bonds can inspire joy and influence society’s views on aging.
Kaumba desires to impart a significant lesson through their journey: that living boldly and fully should never be restrained by societal norms or expectations. Empowering people to embrace their stories, she hopes the Granny Series will spark dialogues about intergenerational relationships and affirm that all ages have the capacity to shine brightly in the world.
