In a recent announcement, former White House press secretary Robert Gibbs is set to join Warner Bros. Discovery as the head of its communications team. Gibbs, who has extensive experience in public relations in the private sector, will be taking over amidst a challenging time for the media industry. With Warner Bros. Discovery’s stock at an all-time low and the industry facing numerous obstacles, Gibbs’ appointment comes at a critical juncture.
Warner Bros. Discovery, the parent company of CNN, has been grappling with declining television ratings, cable subscriptions, and challenges in renewing its NBA package. Despite occasional successes in box office and sports divisions, the company has been struggling to adapt to changing consumer behavior and the evolving media landscape.
CEO David Zaslav expressed confidence in Gibbs’ abilities, citing his track record of implementing effective communications and public affairs strategies. Zaslav highlighted Gibbs’ experience in navigating transformations and positioning companies for success, making him an ideal fit for the role at Warner Bros. Discovery.
Gibbs, who previously served as communications director for former President Barack Obama and held senior roles in the private sector, will be taking over from interim communications directors Katie Martin Kelly and Laura Watson. His tenure is set to begin on August 5, with high expectations for his leadership in addressing the company’s challenges and shaping its narrative moving forward.
