In a recent incident that has sparked outrage and concern regarding discrimination in rental accommodations, two women from Wales, Jemma Louise Gough, 38, and Jamie Lee Watkins, 37, were left “gobsmacked” after their Airbnb booking request for a stay in Manchester was rejected solely because they are from Wales. The friends had planned to attend a concert featuring Australian DJ Sonny Fodera at the Co-op Live Arena and had informed their host about their visit from Wales. However, they soon noticed that their payment had been refunded, and their booking request was declined. The shock intensified when they inquired about the reason for the rejection and received a reply from the host stating plainly, “Because you’re from Wales.”
Airbnb, upon being alerted to the incident, announced that the host in question had been suspended while an investigation was underway. They emphasized that discrimination finds no acceptance on their platform. The unsettling rejection highlights the ongoing issues of prejudice and bias that can manifest in seemingly mundane situations, such as booking a place to stay.
Jemma, in her interview with BBC Radio Wales Breakfast, expressed her disbelief and deep disappointment. She recounted her reaction, stating, “When I heard that, my mouth hit the floor, utter shock.” Her feelings of being an outsider were profound, as she articulated that the discrimination felt particularly poignant. “I am so proud to be Welsh,” Jemma declared, asserting her discontent not just for their personal experience but as a broader challenge against narrow viewpoints. She wished to raise awareness about the discrimination they faced due to their geographical identity.
Further compounding the bafflement was the fact that the host was a verified “superhost,” which signifies a high standard of hosting on Airbnb with performance metrics such as a 4.8 rating or higher and a 90% or above response rate. Superhosts must also maintain a cancellation rate below 1%, barring exceptional circumstances. In this case, the host had a commendable rating and had garnered positive reviews from a diverse range of guests, including those from Wales. Jemma questioned what could have triggered such an unusual and discriminatory response from someone who, at first glance, appeared to embrace inclusivity.
Jemma and Jamie’s continued pursuit of clarity left them feeling increasingly frustrated, as they felt their attempts to challenge the host’s discriminatory stance were met without acknowledgement or response. Jemma conveyed her broader concern regarding the multifaceted nature of discrimination, emphasizing that it manifests in numerous forms and is overwhelmingly unacceptable. Her resolve to speak out stems from a desire to prevent others from undergoing similar discriminatory experiences.
Airbnb, addressing the situation, assured that they took immediate action upon being informed of the report and reached out to the affected guests to offer their support. They reiterated the commitment to upholding community standards that discourage discrimination of any form.
This incident not only highlights individual cases of discrimination but also raises larger questions about inclusivity in temporary rental services. As the travel and hospitality sector continues to navigate post-pandemic dynamics, issues of bias and exclusion remain at the forefront. Both hosts and guests are urged to foster an environment that promotes equality and understanding, regardless of one’s origin. It serves as a reminder that systemic change is necessary, and ongoing dialogue about discrimination in all its forms is essential to creating more welcoming spaces for everyone.










