In a historic moment, CNN hosted a Thursday night debate between President Joe Biden and former President Donald Trump, attracting 51.27 million viewers on television, according to Nielsen data.
The 90-minute debate, which was simulcast across 22 networks, drew the highest single audience on CNN’s flagship channel with 9.53 million viewers, including 3.379 million in the coveted 25-54 demographic. Fox News, ABC News, and MSNBC also saw significant viewership numbers.
CNN declared the event as the most-watched program in its history, surpassing previous records. Additionally, the debate was the most-watched non-sports program of the year on television.
The significance of the debate extended to digital platforms as well, with CNN reporting record-breaking viewership on its Max streaming service.
While the televised audience numbers represented a decline from previous election years, millions more viewers tuned in on digital platforms. CNN highlighted the debate’s success in generating over 30 million views on its digital properties and YouTube, making it the network’s biggest digital event.
For CNN, the debate marked a pivotal moment as it seeks to revitalize its ratings and adapt to the digital era. The network’s decision to host the debate independently of the Commission on Presidential Debates signaled a departure from traditional debate practices.
Despite criticisms regarding limited fact-checking during the debate, CNN moderators Jake Tapper and Dana Bash were commended for their thorough questioning and time management efforts. The network reiterated its commitment to providing a platform for informed decision-making for voters.
As news networks navigate the changing media landscape, CNN’s Thursday night debate served as a beacon of high viewership amid broader audience declines in the news industry.
