The latest trend on social media, known as “sadfishing,” has sparked conversations as users are increasingly drawn to attention-seekers. This behavior involves users exaggerating aspects of their personality to elicit sympathy from others. A 2021 research paper published in the Journal of American College found that many individuals who engage in “sadfishing” display symptoms of anxious attachment. This behavior may not stem from a lack of social support but rather from a persistent trait of anxious attachment.
Don Grant, PhD, a national adviser for Healthy Device Management at Newport Healthcare in Los Angeles, noted that the phenomenon of “sadfishing” is not new. He explained that the trend gained national attention in 2019 when Kendall Jenner shared her struggles with acne as part of a partnership with Proactiv. Grant emphasized the importance of questioning one’s motivations for posting on social media. He encouraged individuals to consider why they feel the need to share certain aspects of their lives with a wider audience.
According to Grant, the prevalence of “sadfishing” varies between individuals and can be a cause for concern if it becomes chronic. Some instances of “sadfishing” may be a cry for help, while others could be fueled by alcohol or other substances. Grant has observed posts on social media that have prompted him to conduct welfare checks out of concern for the individual’s well-being.
The phenomenon of “sadfishing” is not limited to a specific age group or social media platform. Grant highlighted the variety in intensity depending on the platform used. Platforms like TikTok, which allow for video posts, can convey emotions more powerfully than static platforms like Instagram. Pew Research Center data shows that younger adults are more likely to use platforms such as Instagram, Snapchat, and TikTok compared to older adults.
Social media users have shared mixed reactions to the trend of “sadfishing” on platforms like X (formerly known as Twitter). Some perceive it as attention-seeking behavior stemming from anxiety or depression, while others dismiss it as typical teenage behavior. Grant emphasized the importance of real-life social connections as a counterbalance to seeking validation through public sharing of personal struggles.
While social media can facilitate connections, Grant believes that face-to-face interactions and professional mental health support are essential for addressing deeper emotional needs. If a social media post raises concerns about a loved one’s well-being, Grant recommended reaching out directly rather than relying on online interactions. He views real-life connections as a potent remedy for various emotional challenges.
