Choosing the perfect signature scent is a highly personal experience, and now, thanks to the groundbreaking artificial intelligence technology developed by iRomaScents, the process has become even more tailored and accessible. Avner Gal and Erin Berry, the co-founders of iRomaScents based in Israel, recently showcased their innovative digital scent generator in an interview with Fox News Digital. This new device is revolutionizing the way people select perfumes and colognes in department stores by offering a unique and interactive experience.
At the core of iRomaScents’ technology is a circular device containing 45 refillable cartridges, each filled with a distinct fragrance. The device is paired with the “AI Wizard” application, which prompts users to answer a series of questions to determine their preferences. These questions encompass various factors such as gender, age, fragrance type, strength, wear time, and budget. Users are also asked to specify their scent preferences, such as fruity or floral, as well as the desired feeling when wearing the fragrance, whether it be sexy, chic, or fresh.
Based on the user’s responses, the AI technology selects one primary fragrance along with three backup recommendations. If the user wishes to sample the chosen fragrance, a simple tap on the screen triggers the iRomaScents device to spritz the scent onto a test strip or directly onto the skin. The app can connect with up to three iRomaScents devices simultaneously, offering a selection of 135 different fragrances for users to explore and experience.
According to Gal, the aim of iRomaScents is to streamline the fragrance selection process and empower consumers to make informed decisions independently, without the interference of sales associates. The technology not only simplifies the overwhelming task of choosing from a vast array of fragrances but also enhances the efficiency of the shopping experience by reducing the need for manual sampling by store employees.
In addition to its applications in retail settings, the iRomaScents AI tool is also available for online shopping, guiding users through the fragrance matching process and directing them to stores where their recommended scent can be purchased. With each user’s fragrance preference match-up, the tool’s database continues to expand and refine its recommendations through machine learning.
While currently deployed at Maison KOSE stores in Tokyo, Japan, iRomaScents has plans to introduce its generators in U.S. stores in the near future. Gal and Berry shared that the public reception of the device has been overwhelmingly positive, with nearly all attendees at trade shows expressing an intent to purchase the recommended fragrance after trying the technology.
Looking ahead, the co-founders envision a myriad of alternative applications for the iRomaScents device beyond traditional retail settings. They suggest that the technology could be utilized in educational environments, such as classrooms or museums, to incorporate scent into lessons and create immersive learning experiences. Additionally, they propose that the device could be integrated into movie theaters to enhance cinematic viewing with scents, or even aid individuals with anosmia in identifying different fragrances.
In conclusion, iRomaScents’ pioneering AI technology is reshaping the way consumers interact with fragrances, offering a personalized and efficient approach to selecting the perfect scent. With its innovative capabilities and potential for diverse applications, iRomaScents is poised to revolutionize the fragrance industry and enhance the sensory experiences of consumers worldwide.
