Apple is gearing up to introduce artificial intelligence to the masses, showcasing new features that will be available on the iPhone, iPad, and Mac this fall. During a demo following the Worldwide Developers Conference, Apple provided a sneak peek to CNN of the AI-powered tools set to revolutionize everyday life.
The highlight of the new features is a revamped and smarter Siri, which aims to transform the virtual assistant into a more personalized and reliable chatbot. However, some of the AI tools feel familiar, reminiscent of what competitors have already brought to the market.
Apple Intelligence, as the company calls it, will help users spot typos in emails, enhance photo editing capabilities, and even generate images from sketches. This move marks Apple’s foray into the world of generative AI, a form of artificial intelligence capable of providing sophisticated responses to user queries.
While Apple is known for taking its time to perfect new technologies before integration, the rapid adoption of generative AI prompted the company to accelerate its plans to stay competitive in the tech industry. The new AI tools will be available on Apple’s most powerful and expensive devices, such as the iPhone 15 Pro and Mac models with M1, M2, and M3 processors.
One notable feature is Apple’s partnership with OpenAI, creator of ChatGPT, which will be incorporated in a limited capacity to enhance certain functions. Users will be able to utilize AI tools to improve writing skills, create customized photos, and interact with Siri in a more contextual and personal manner.
Apple also emphasized its commitment to privacy and security during the presentation, assuring users that most AI functions will be performed on the device itself to prevent data from being stored on remote servers. While the market initially showed a lukewarm response to Apple’s announcements, the company’s stock price surged more than 7% following the demo.
As Apple takes its first steps into the world of AI, it is now poised to compete in the ever-growing AI arms race alongside other tech giants.
