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    Duke University Calls Out “The White Lotus” for Disturbing Use of Its Brand in Wild Storylines

    March 27, 2025 Entertainment No Comments3 Mins Read
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    The third season of HBO’s acclaimed series, “The White Lotus,” is causing quite a stir, particularly among the Duke University community. While viewers are captivated by the show’s riveting storylines and outlandish characters, some Blue Devils are expressing discontent regarding how their university is portrayed. The controversy centers on the character Timothy Ratliff, played by Jason Isaacs, who is depicted as a wealthy businessman vacationing in Thailand with his family from North Carolina.

    Ratliff, who notably wears a Duke University t-shirt in a significant dream sequence, finds himself embroiled in troubling circumstances. The narrative takes a dark turn when his character contemplates actions of a grave nature, including a murder-suicide. This intense portrayal has raised eyebrows, particularly within the administration at Duke University, where officials are concerned about the implications of an alumnus being involved in such a narrative.

    Frank Tramble, Duke’s Vice President for Communications, Marketing, and Public Affairs, released a statement to CNN addressing the university’s disapproval of its branding in the context of the show. “Duke University did not approve the use of its marks in The White Lotus,” he stated. They appreciate artistic expression; however, the unauthorized use of Duke’s trademarks in a scene that could be interpreted as endorsing violence was deemed problematic. The university expressed that this depiction creates confusion about their values and affiliations.

    Further elaborating on the potential impact, Tramble emphasized the sensitivity required around topics such as mental health and suicide, which he noted as the second leading cause of death on college campuses. He pointed out that as these scenes are shared widely across social media platforms, they suspect that sharing such imagery could hinder their ongoing mental health awareness campaigns, which aim to support those who may be struggling.

    Timothy Ratliff’s character is not devoid of complexities; he is the subject of a federal investigation back home, reflecting the multifaceted challenges faced by individuals in high-pressure financial environments. Additionally, he grapples with personal issues, including the troubling decision to misuse his wife’s anti-anxiety medication. In contrast, Ratliff’s wife, Victoria, portrayed by Parker Posey, brings a different dynamic to the story, seemingly oblivious to the weight of her husband’s struggles.

    The Ratliff family also includes their son Saxon, played by Patrick Schwarzenegger, who is portrayed as an archetypal “finance bro” and a Duke alumnus. This character is involved in a controversial sexual encounter as part of the show’s exploration of taboo subjects, specifically at the exotic backdrop of a resort in Thailand.

    “The White Lotus,” created by Mike White, is renowned for its sharp social commentary and satire, often revealing the excesses and hypocrisies of the affluent and privileged. With this season’s storyline involving heavy themes such as mental health, financial corruption, and family secrets, it continues to push social boundaries.

    As the conversation surrounding the depiction of Duke University unfolds, inquiries have been made to HBO for further comment on the matter. Such inquiries reflect the complex intersection of media representation, artistic freedom, and the responsibilities that come with depicting sensitive issues, especially in a series known for its critical and often humorous take on societal problems.

    The outcry from the Duke University community illustrates a growing concern about how institutions are represented in popular culture, especially when the content diverges from values typically associated with educational sanctity. This situation raises questions not only about artistic expression but also about ethical representations and the broader impacts of media on public perception and mental health awareness.

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