Jason Oppenheim, a prominent figure in Southern California’s real estate scene and the star of Netflix’s reality hit “Selling Sunset,” has stepped up to aid those affected by the recent devastating wildfires in Los Angeles. These fires have displaced thousands, causing significant destruction across the region. Oppenheim has offered his brokerage’s services pro bono to assist individuals impacted by the fires, making a considerable commitment to help those who have lost their homes.
In an interview with CNN, Oppenheim expressed his disdain for landlords and property owners who seek to exploit the misfortunes of others during such catastrophic times. He firmly stated that this is not the moment to profit from the suffering of those who have just endured natural disasters. “Landlords shouldn’t be considering trying to get people to outbid each other right now,” he said. “This is not the time to be profiting.” His candid remarks underline his deep concern for the ethical considerations in real estate under these stressful circumstances.
The illegal act of price gouging is pertinent here, as California Penal Code 396 forbids landlords from raising rents beyond 10% following the declaration of a state of emergency. Oppenheim has taken a staunch stance against any violation of this law, emphasizing the need for fairness and humanity when dealing with individuals who have lost so much. With the tragic backdrop of the wildfires that have claimed at least 25 lives, as well as causing widespread destruction and displacement, Oppenheim’s efforts illustrate a significant protective stance against the predatory behaviors he has witnessed.
Amid the chaos, Oppenheim has also highlighted the responsibility his organization feels towards its clientele, many of whom are currently grappling with the implications of the wildfires. He indicated that a considerable portion of their workload has shifted towards managing the consequences of the fires. “It’s become 90% of our jobs right now for the near term,” he noted. He acknowledged that while there is immediate work to be done — such as finding temporary housing for clients and managing leases — the long-term implications of the wildfires require sustained efforts and resources.
Oppenheim’s role as a real estate broker typically involves high-end clientele and luxury properties, as portrayed on “Selling Sunset.” However, his team is also focused on helping a broader spectrum of individuals affected by the wildfires, assisting those with various budgets seeking temporary accommodations. Given the extensive damage, his work involves complex negotiations with landlords, insurance providers, and contractors, as many individuals will not have the means to rebuild their homes immediately.
The devastation caused by the fires presents enduring challenges for real estate professionals in the region. Oppenheim spoke about the “large demand in a diminished market,” as many people face homelessness and lack available housing. He reiterated the daunting reality: “There are simply too many people and not enough available homes in the areas.” This continued demand drives the urgency of their efforts.
In addition to the support offered through real estate services, Oppenheim and his colleagues are organizing donation drives, collecting items like clothing, supplies, and pet necessities for those impacted by the fires. Furthermore, he announced a significant $100,000 donation to the LAFD (Los Angeles Fire Department) and the LAPD (Los Angeles Police Department), further demonstrating his commitment to community solidarity and support during these trying times.
Reflecting on the recent events, Oppenheim acknowledged that while the chaos was overwhelming, it simultaneously fostered a rewarding sense of community. He noted the pride he feels for how Angelenos have banded together to support one another in the wake of the fires. Yet, there will remain complications in how these tragedies will be depicted on “Selling Sunset.” With filming disrupted due to the fires, Netflix is currently deliberating how best to move forward with the show’s representation of this catastrophe, emphasizing a desire for sensitivity to the real-world implications affecting many lives.
As the fires continue to affect countless lives and reshape the local landscape, Oppenheim is resolute about addressing these challenges head-on. He expressed a commitment to articulate the harsh realities and dynamics of the ongoing situation if it comes under the scrutiny of the show. After all, he asserts, “it’s a reality show, and this is our reality.” This statement reflects a broad understanding of the responsibilities they bear as influencers in the real estate industry and the role they can play in community resilience and recovery.
