In a surprising move, Krispy Kreme has launched a new line of doughnuts celebrating the 30th anniversary of the iconic sitcom “Friends.” However, fans of the show in the US will be disappointed to learn that these special doughnuts are only available in the UK and Ireland.
The decision has not been well-received by fans, with many taking to social media to express their disappointment. The uproar highlights the power of promotional items in generating buzz for companies, as Krispy Kreme aims to keep its brand fresh in the eyes of consumers.
CEO Josh Charlesworth emphasized the importance of innovation in driving consumers to stores, citing previous successful promotions like Valentine’s Day and eclipse-themed doughnuts.
However, fans have been vocal in their criticism of Krispy Kreme’s decision to limit the “Friends” doughnuts to the UK. Many have expressed their desire to see the collaboration available in the US, with some even commenting on unrelated posts on the company’s Instagram account.
The special doughnut selection includes flavors inspired by iconic moments from the show, such as the “Friends” doughnut featuring a chocolate glaze and an image of the show’s fountain. Other flavors include “Trifle,” “How You Doin?,” and “We were on a Coffee Break,” each referencing memorable scenes from the series.
While Krispy Kreme has launched exclusive collaborations in the US, such as the recent Southern Sweets Doughnut Collection with Dolly Parton, the company has remained tight-lipped on the possibility of bringing the “Friends” doughnuts stateside.
A representative for Krispy Kreme declined to comment on future plans for the “Friends” collaboration in the US, leaving fans eager for more information on whether they’ll have a chance to taste these nostalgic treats on home soil.
