The TikTok trend of being “demure” has taken the social media platform by storm, encouraging individuals to live modestly and present themselves in a mindful way. With over 122,000 videos featuring the hashtag #demure, the trend has caught the attention of many users on TikTok. Jools Lebron, a TikTok creator from Chicago, Illinois, has gained widespread popularity with his video explaining what it means to “act demure,” which has amassed over 23 million views.
In the video, Lebron showcases his approach to makeup, describing it as “very demure” and “very mindful.” He emphasizes the importance of not overdoing it and being reserved in one’s appearance. The term “demure” is defined as “reserved” and “modest” by Merriam-Webster, providing insight into the core principles of the trend.
TikTok users have joined the conversation around the viral personality trend, expressing their love for using the word “demure.” Some have shared how they have incorporated a demure personality into their daily lives, such as being mindful while grabbing a straw for a drink or walking through the airport in a reserved manner. While some users have expressed confusion or skepticism about the trend, it has sparked a dialogue on TikTok about the concept of demure behavior.
Other content creators, such as Campbell Puckett from Georgia and Zach Jelks under the handle @undos, have also shared their interpretations of being demure. Puckett showcases her demure eating habits by slicing an almond croissant with precision and avoiding crumbs, while Jelks discusses his demure Chipotle order, highlighting the importance of presentation and moderation in his choices.
The trend of being demure on TikTok comes on the heels of the “brat summer” phenomenon, popularized by singer Charli XCX. In a TikTok video, she describes a “brat” as someone who is a little messy, likes to party, and may have moments of self-indulgence and vulnerability. This concept of embracing imperfections and authenticity has resonated with many users on the platform.
As the demure trend continues to gain traction on TikTok, it has sparked conversations about self-presentation, mindfulness, and moderation. Content creators like Lebron, Puckett, and Jelks have played a significant role in shaping the narrative around what it means to embody a demure lifestyle. Whether it’s in applying makeup, eating a meal, or ordering food, the principles of being demure emphasize simplicity, elegance, and mindfulness in one’s actions.
For more Lifestyle articles, visit www.foxnews/lifestyle. Fox News Digital reached out to Lebron, Puckett, and Jelks for comment on their experiences with the demure trend. Brittany Kasko, a lifestyle production assistant with Fox News Digital, has been following the trend closely and providing insights into its impact on social media culture.
