In a groundbreaking development, Mark Sewards, a Labour Member of Parliament (MP) from West Yorkshire, has become the first politician in the United Kingdom to create an artificial intelligence (AI) version of himself. This innovative initiative allows constituents to interact with a virtual representation of Sewards, employing his voice and tailored responses, thereby reinforcing the engagement between the MP’s office and the residents he serves. As chatbots and AI tools proliferate in everyday life, Sewards’ aims to use this technology to enhance communication for his constituents and provide assistance regarding local issues or policy questions.
Sewards’ endeavor is not without its detractors. There are concerns that while the intention is to facilitate better communication, such digital tools may inadvertently create a disconnect between politicians and the general public. Dr. Susan Oman, a senior lecturer specializing in data and AI at the University of Sheffield, highlighted this paradox. She stated that while politicians strive to be accessible and efficient, the reliance on AI might leave constituents feeling unheard. This sentiment echoes a larger trend of diminishing trust in politicians, with public perception frequently tainted by scandals and unfulfilled promises.
The rise of chatbots in various sectors reflects a growing trend, as businesses increasingly adopt these programs to improve customer interaction. While AI can provide many advantages, including round-the-clock support, it also raises worries regarding privacy, data security, and the potential lack of genuine human contact. Dr. Oman pointed out that many people, particularly older generations, may not fully recognize they are communicating with a bot, possibly leading to frustration or confusion.
Sewards’ virtual assistant aims to be available every hour of every day, capable of addressing simple queries which can free up the MP’s time for more complex issues that require personal interaction. However, Prof. Victoria Honeyman, a lecturer in British politics at the University of Leeds, emphasized that while the chatbot could handle basic inquiries effectively, there’s a risk of distress for individuals dealing with more intricate, emotional concerns. Mistakes made by the AI could result in diminished confidence in Sewards, particularly from constituents grappling with serious issues.
The initiative by Sewards has been described as a prototype, developed by a tech company in Drighlington, and he has expressed his enthusiasm for embracing AI opportunities. He believes that engaging with these emerging technologies could significantly benefit the constituents he represents. The MP acknowledges that while this method may not entirely replace traditional forms of interaction, such as in-person meetings or canvassing during campaigns, it is aligned with the evolution of communication. Sewards maintained, “We have to embrace the opportunities that are represented by AI and what better way to learn about it than to become it.”
Analysts foresee this development as a potential catalyst for future endeavors in political communication, reminiscent of how the introduction of email transformed interactions between MPs and the public not long ago. However, considerable civic discourse is necessary to address the implications of introducing AI into public service.
Ultimately, as this AI bot initiative unfolds, it presents both possibilities and challenges. While it could streamline communication processes and strengthen connections with constituents, it essential to carefully evaluate and address the implications on human interaction, trust, and emotional support amid the complexities of political representation. The general sentiment suggests that such technological adaptations must be tailored thoughtfully, considering the diverse needs of the constituency to ensure they feel valued and heard. As technology continues to evolve, the ongoing dialogue surrounding the intersection of AI and political interaction will undoubtedly shape future practices in governance.









