In a recent undercover investigation conducted by the BBC, serious deficiencies in the “Ask for Angela” safety initiative have come to light. The scheme, which aims to provide a discreet method for individuals who feel threatened or unsafe to request assistance in participating venues, has reportedly failed to meet its crucial objectives. A pub worker, known only as “Jack,” has articulated concerns that these shortcomings pose a significant risk to vulnerable women. Despite being implemented in thousands of bars, pubs, and clubs across the country, more than half of these establishments reportedly failed to respond appropriately to distress signals invoked by the program.
The “Ask for Angela” initiative was designed to enable individuals, especially women, to signal for help by approaching the bar and using the code phrase “Is Angela there?” This discreet call for assistance serves as a lifeline for anyone feeling threatened, allowing them to seek safety without drawing undue attention. Jack, who has worked in three different venues implementing this safety measure between 2018 and 2024, highlighted the lack of consistent training and awareness among staff regarding the proper handling of requests under this scheme. In his comments, he observed that while establishments might display posters promoting “Ask for Angela,” these materials often did not translate into actionable knowledge among employees.
Responses from notable figures have been swift in reaction to the findings of the BBC investigation. Mayor of London, Sadiq Khan, labeled the situation as “shocking and unacceptable,” echoing the sentiments of a government spokesperson who articulated that the revelations were “deeply concerning.” The scheme itself was named in memory of Angela Crompton, who tragically lost her life due to domestic violence. It has garnered attention not only in the UK but has also been adopted in various international locales, including Canada and the Netherlands.
The BBC’s investigation scrutinized 25 venues across London, many of which actively promoted their participation in the “Ask for Angela” initiative, including well-known chains and independent bars. Alarmingly, 13 of these venues did not respond in an adequate manner when faced with a request for assistance. Such findings indicate a wider systemic issue, as there have been similar reports of failures in implementing the scheme in other regions of the United Kingdom. Greene King, one of the operators involved, expressed concern over the findings and committed to reevaluating how the initiative is communicated to its team members.
Amid the uproar surrounding the recent investigation, prominent organizations such as JD Wetherspoon acknowledged past instances where they successfully managed distressed patrons using the scheme. However, they signaled a willingness to provide additional training if deemed necessary.
The government, while expressing concern over the efficacy of the initiative, clarified that it is not a government-led scheme. This notion, however, has sparked discussions about the significant taxpayer funds expended on promoting “Ask for Angela” by local councils, police forces, and the office of the Mayor of London. The Westminster City Council even integrated participation into its decision-making process for granting alcohol licenses. Sylvia Oates, director of “Ask for Angela,” voiced her apprehension regarding the operation of the program at venues that prominently advertise their involvement.
Jack’s assertions reflect an alarming reality: the program may be viewed as merely fulfilling an obligation rather than as a genuine commitment to public safety. He described a scenario where the lack of adequate training could exacerbate risky situations for women attempting to seek help. He noted that if staff members are unaware of the initiative, it could potentially put individuals in even greater danger, particularly if they exhibit signs of distress in the presence of a perpetrator.
In conclusion, the BBC investigation’s findings spotlight a crucial gap in the execution of a safety initiative designed to protect individuals in potentially harmful situations. The lack of adequate training, awareness, and effective protocols presents an urgent need for venues to reinforce their commitment to the safety of patrons. As the discourse surrounding “Ask for Angela” unfolds, it could ignite necessary reforms and training protocols, ensuring that such safety measures serve their intended purpose and genuinely protect those at risk.









